
Corona made 2020 a special year for everyone. The previous year there were still 30,000 people at the John Frost bridge. Now suddenly no one was welcome and we had to design the commemoration very differently. A different kind of experience was requested from the audiovisual content and the way of telling the story. Together with narrator Francis Broekhuijsen, writer Nazmiye Oral and event director Alvin Williams, we found a way to do that. An intensive collaboration between the labels of East agency followed.

'Escape from Arnhem' by Godfrey Freeman tells the story of a young British pilot. He fought in Arnhem during Operation Market Garden and managed to survive the battle. The fact that he survived is due to his own cleverness, but at least as much to the Arnhem and Ede resistance. The title is apt. He came here to set us free. To end the war. In the end he was helped by us to escape from Arnhem.